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Data Analysis

Comparing data sets can help businesses have a better understanding of what drives their sales and can help them identify problems or ways of working smarter.

By using this spreadsheet businesses can compare their high street’s footfall with that of their business, or simply with their daily income or number of sales. This allows them to see whether they are drawing in passing trade from the high street and whether factors like changing a window display, introducing new signage or a marketing campaign make a difference.

Additional footfall data can be monitored digitally, check out our case study on using Meraki MR20s to learn more.